Printpack’s innovation process helps brands recognize and resolve critical problems and capitalize on opportunities.
From collaboration ideation to scale-up, partner with us to take your concept to commercialization. With innovation, brands can drive progress and achieve a competitive advantage in an ever-changing market. We identify packaging solutions that elevate your brand, benefit consumers, and promote sustainable practices.
Our front-end innovation starts by defining the problem for which we are solving.
Next, explore and research the issue to better define the goal. Using consumer insights and market data, we form actionable problems.
Generate potential solutions with our Launchpad Innovation Process.
Concept refinement, prototyping, and testing.
Concept communication with Printpack Technical Resources. We then scale up and launch.
Ideate with Printpack Launchpad Innovation!
Packaging innovation plays a critical role in influencing the way consumers value, choose, and use products. Printpack’s Launchpad Innovation sessions are a series of guided divergent and convergent thinking exercises to garner new ideas in packaging design. Work with our experts in marketing, product development and technical to combine and build on ideas.
We host in-person and virtual innovation sessions with customers to develop innovative packaging solutions that deliver a distinct advantage at the shelf, strengthen brand identity and help customers optimize speed-to-market strategies.
Printpack leads in innovative packaging design by partnering with customers to takes a solution all the way through the development process. This starts at the front end to identify what needs to be solved to bring the product to market faster in a channel where the product will perform well with its intended consumers.
Printpack Digital capabilities are well suited for testing new concepts, new package designs, new graphics, sustainability projects, and to support consumer and market tests needed before a new product launch.
The Printpack Team is ready to help with innovation projects and ready to help concepts scale as new products move through the development pipeline. Bring concepts to life with digital while lowering risk.
With our dedicated Sustainability Team, Printpack helps empower brands to align with consumer sentiment, comply with regulations, and stand out as a sustainability leader. In developing Printpack Preserve™ packaging structures which include recycled content, recyclable plastic, paper, and compostable materials and with over 100 How2Recycle pre-qualified structures, we are committed to helping our customers not only improve their speed to market but also meet their sustainability goals.
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At Printpack, we develop a true understanding of the customer, as an organization, and as individuals, building a plan for delivering exceptional experiences. We know that every brand has a unique vision and unique challenges they’re facing. That’s why we bring to the table a range of innovative services and superior products that can be delivered at the rapid pace you need to succeed.
Everyone was respectful and patient, and they communicated and taught until we knew, and we could sell it.
They’re very high quality, they’re very capable and they have a fantastic Innovation Center. They’re on the leading edge.
Printpack is one of the few suppliers that have actual representatives that are onsite with them, which speaks to the strategic aspect of their relationship.
After that first order Printpack got 100% of our business. There were some who questioned that, but when good business relationships come along you keep them intact. It was like one big family. We got in plenty of jams, and Printpack got us out.
Our Innovation Team members have cross-functional experience and extensive knowledge. During Printpack Launchpad Innovation sessions, our team helps generate a large number of ideas and then whittle them down to the ones that will bring the most value to the brand.
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We pride ourselves on designing the right package for your brand’s needs. Collaborate with us. Take your brand to the next level and win at the shelf.
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